Straight answers to the questions we hear most from clients and prospective clients.
Timelines depend on the package and how quickly content is provided. As a guide: Starter Websites typically take around 7 days, Business Websites 10–14 days, and Premium or Custom builds 3–6 weeks depending on scope. The biggest factor in either direction is usually how quickly you can provide text, images and feedback — projects with content ready on day one move noticeably faster than those gathered as we go.
Ongoing maintenance covers software and plugin updates, daily backups, uptime monitoring and basic security hardening. Skipping maintenance is one of the most common reasons websites break or get compromised — outdated plugins are the single biggest vulnerability on most small business sites. Our maintenance plans handle all of this in the background, so your site keeps running without you having to think about it.
SEO has three main pillars: on-page (your content and keywords), technical (site speed, structure and mobile-friendliness) and local (Google Business Profile, reviews and local citations). Meaningful ranking improvements typically take two to six months, since search engines need time to re-crawl and re-evaluate your site — anyone promising overnight top rankings should be treated with caution.
As a rough guide: choose Starter if you need a simple, professional online presence with basic enquiries. Choose Business if you rely on bookings, blog content or SEO to bring in customers. Choose Premium if you need a fully custom design, a client portal, or CRM integration. If your project involves e-commerce, a web app or multiple locations, a Custom package scoped around your exact needs is the right fit.
The biggest wins for most sites are compressing images before upload, limiting the number of plugins or scripts running, using a caching layer, and choosing hosting built for performance rather than the cheapest option available. Testing your site regularly with a speed-testing tool will show you exactly where load time is being lost.